Gabriel Garcia-Pons

Old Janx Wine and Spirits intertwines innovation and tradition in the adult beverage industry. Inspired by the whimsical drink from Douglas Adams' The Hitchhiker's Guide to the Galaxy, we symbolize more than just a beverage—we celebrate shared experiences and value the journey over the destination. Founded by industry veterans with over 50 years of collective experience, we aim to reimagine the adult beverage landscape. Disillusioned by conventional structures that hinder innovation, we questioned the status quo to understand what truly makes a brand successful. We celebrate uniqueness over uniformity, recognizing that each brand has its own story and path to success. At Old Janx, we dive deep into the world of craft and emerging brands, embracing bold and untraditional approaches. Rejecting a cookie-cutter mentality, we employ a bottom-up strategy, tailoring our methods to meet each brand's specific needs. Leveraging extensive industry relationships, we execute with precision and passion. Our strategic Annual Operating Plans integrate every pillar of the industry—Social Media, Digital Marketing, Route-to-Market Strategies, Experiential Marketing, Consumer Outreach, Public Relations, Distributor Management, and Amplification—to craft seamless, 360-degree plans that maximize investment and drive effective results. We believe the adult beverage industry has room for improvement. Too often, it falls short of delivering on promises to partners. At Old Janx Wine and Spirits, we hold ourselves to a higher standard. Our commitment to excellence is unwavering, and our execution and results are second to none. Join us on this extraordinary journey as we redefine the landscape of the adult beverage industry. With Old Janx Wine and Spirits, it's not just about the spirits we craft—it's about the stories we create, the relationships we build, and the innovative paths we forge together.