Old Salt Insights Consulting
Kevin Kruper is a seasoned professional in the insights consultancy sector, currently serving as Founding Partner at Old Salt Insights Consulting since June 2020. With a rich background in strategic research, Kevin was previously the US Managing Director at Incite, where Kevin played a key role in the firm's expansion into the U.S. market. Prior roles include Vice President, Group Director at InsightExpress, where Kevin managed major sector practices, and Account Director at Kantar, progressing through various roles following its transformation from NFO WorldGroup to TNS. Kevin's career began as a Research Associate at The Taylor Research & Consulting Group, Inc. Educationally, Kevin holds dual Bachelor's degrees in Political Science and Philosophy, Politics, Law, with a minor in Russian Language and Culture from Binghamton University, and attended the University of Illinois Chicago School of Law.
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Old Salt Insights Consulting
Old Salt is an insights consultancy serving the commercial research needs of forward-thinking global brands. Bringing digital tools to the craft of hands-on practitioners, our process blends qualitative texture with quantitative metrics and the rigor of management consulting to propel practical, impactful business outcomes.