Ole Communications
Adriana Vanegas is an experienced professional with a robust background in research and business development across various sectors. Currently serving as Research Director at Ole Communications since October 2016, Adriana has previously held key positions such as Research Manager at LAMAC, where responsibilities included analyzing audience data and media behavior to enhance advertising investments. Additional experience encompasses roles at the National Planning Department (DNP), where Adriana provided technical advisory for competitiveness analysis, and as a Senior Consultant at MÉTRICA Investigaciones y Proyectos. Adriana's earlier career included leadership roles at Telefonica, as well as research positions at FENAVI and DANE Colombia, contributing to economic analysis and market intelligence. Adriana holds an MBA in Marketing from Universidad CEU San Pablo and a Master of Science in Economics from Universidad Nacional de Colombia.
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Ole Communications
Ole Communications is an international multi-media company and a pioneer in the Latin American Pay TV and digital media industries. The company is a founding partner of the HBO Latin America Group (a joint venture with Time Warner), A+E Networks Latin America (a joint venture with A+E Networks) and NBCUniversal International Networks Latin America (a joint venture with NBCUniversal), managing these brands’ multiplatform strategies across Pay TV and digital channels. The HBO Latin America Group (HBO LAG) joint venture is comprised of all the channels of HBO, MAX, and Cinemax. The A+E Networks Latin America joint venture is comprised of A&E, History, H2, and Lifetime, which are distributed throughout Latin America by HBO LAG. Ole Communications’ joint-venture with NBCUniversal is comprised of E! Entertainment, Studio Universal, SyFy, Telemundo Internacional, and Universal Channel. Ole’s “digital first” properties include PlayGround Americas (a joint venture with the digital publisher PlayGround) and BeisbolPlay, the OTT platform for live streaming of professional baseball league games. To support its channel joint ventures and strategic partners throughout Latin America, Ole Communications, through its affiliates of VC, provides advertising sales representation services as well as broadcast, translation, and production services.