Pauline Wallander

Pauline Wallander is an experienced Project and Marketing Director currently serving O'Learys Group since August 2023 and JJL Group since August 2020. With a strong entrepreneurial background as Co-Founder of Smith & Co, Pauline has been instrumental in developing sustainable, digitally native vertical brands. Previous roles include Senior Strategist and Partner at SocialView, where a focus on performance marketing in social media was established. Earlier work involved project management and digital strategy development at Utvecklarna. Pauline holds a Bachelor's degree in Retail & Service Management from Linnaeus University and has further education in social media marketing and consulting.