Tara Piper

Tara Piper is a seasoned marketing executive with extensive experience in strategic brand marketing and entertainment. Currently serving as Senior Vice President of Marketing at OLIPOP PBC since June 2025, Tara previously held the position of Chief Marketing Officer at Feastables and Vice President of Sports & Entertainment Marketing at BODYARMOR Sports Nutrition, where contributions helped the start-up achieve over $1 billion in revenue and a successful acquisition by The Coca-Cola Company. Tara's career includes significant roles at The Coca-Cola Company, where responsibilities included leading entertainment marketing efforts, and positions at Glaceau vitaminwater/smartwater, IMG, Octagon, and USA Cycling. Tara holds both a BA and an MA in Marketing from the University of Connecticut.