Katie Craig

Katie Craig has a strong background in strategy and marketing, with experience working for several renowned agencies. Katie is currently serving as a Strategy Director at OLIVER Agency, working in-house at Barclays. Prior to this, Katie held the position of Senior Strategist at TMW Unlimited, where they worked across various key accounts such as Virgin Trains/LNER, Simple (Unilever), and Colart. Katie focused on delivering brand campaigns, digital strategy, and customer experience. Notable achievements include shaping and delivering the new digital marketing strategy for the newly launched LNER brand and leading the strategy on a high-profile Simple campaign. Before TMW Unlimited, Katie worked at LIDA as a Senior Strategist, where they developed marketing strategies for clients such as IKEA, John Lewis Finance, Skype, and NNIP. Katie played a significant role in developing IKEA's "Swipe a Surprise" reward program, which won the Gold DMA for Best Loyalty/CRM Program. Prior to LIDA, Katie served as a Strategist at Proximity London, where they focused on customer experience strategy and integrated campaign planning for clients such as Volkswagen, Capital One, and Johnson & Johnson. Katie successfully implemented a 4-year CRM vision for Volkswagen and led the strategy for an award-winning campaign for the new VW Beetle launch. Katie also worked as a Strategist at Publicis Chemistry, delivering acquisition and retention strategies for EE, Renault, and VISA, and repositioning strategies for Citibank's core consumer banking products. Notable achievements include the creative relaunch of the MyTassimo loyalty program and the implementation of the first blogger outreach and social advocacy program for Zacapa Rum. Katie began their career as a Junior Strategist at Publicis London and completed the Adcademy Grad program at Publicis Groupe. Overall, Katie has displayed expertise in customer experience, digital transformation, creative strategy, and loyalty/CRM programs throughout their career.

Katie Craig attended the University of Cambridge from 2005 to 2008, where they earned a Bachelor of Arts with Honors in History. Katie'sfield of study was History.