Marcel Ayres

Marcel Ayres is a seasoned professional in strategic planning and digital consulting, currently serving as a Senior Strategic Planner at OLIVER Agency for Itaú Unibanco since March 2021, while also contributing to Deepz as a Digital Strategist and Consultant. With a robust academic background, Marcel holds a Ph.D. in Digital Culture from Universidade Federal da Bahia and has been a guest professor at several institutions, including Universidade de Fortaleza and Universidade Federal da Bahia, specializing in content strategy and digital metrics. Additionally, Marcel is a founding partner of Hackel, a consultancy focused on education, business intelligence, and technology, and has been an active researcher in the Group of Research on Interactions, Digital Technologies and Society since 2010.