Tyra Jones-Hurst

Tyra Jones-Hurst is an accomplished business strategist and innovator currently serving as Managing Partner at OLIVER, where responsibilities include driving growth for clients like Pernod, H&M, and L'Oreal, while participating in executive leadership initiatives. Tyra also founded InKroud Agency in September 2022, a culture-first creative agency, while previously holding key positions such as Business Director at Ustudio NA and Account Director at Reef Agency. With extensive experience in client service, team leadership, and operational excellence, Tyra has developed strong relationships with C-suite executives and successfully overseen business growth initiatives across various sectors. Educational credentials include an Honours B.A. in Media Communications from the University of Guelph and ongoing studies in Entrepreneurial and Small Business Operations at Ryerson University.