Allison Skavdal

Allison Skavdal has a diverse work experience spanning several industries. Allison is currently employed as the Director of Marketing Communications at OLLY PBC, a position they started in 2022.

Prior to their current role, Skavdal worked at Revel Gatherings from January 2020 to February 2022 as the Director of Marketing. Here, they led growth, brand, and engagement marketing, achieving a 15x membership growth. Skavdal also built the brand from scratch, enhancing its affinity and relevance using organic social channels. Allison successfully overhauled the website, resulting in a 107% increase in dwell time and implemented an effective SEO strategy that increased organic search traffic by 180%.

From May 2017 to December 2019, Skavdal worked at Athleta as the Manager of Retail and Brand Marketing. In this role, they led the brand strategy for the launch of an inclusive sizing line extension. Allison also conceptualized and launched the brand's sustainability message across various touchpoints, earning positive customer response and improved brand relevance. Additionally, Skavdal created socially relevant campaigns, notably the "Run to the Polls" campaign for the November 2018 election.

Before Athleta, Skavdal worked at The North Face, a VF Company, from 2014 to 2017. Allison held multiple roles during their tenure, including Marketing Manager for Retail and Integrated Campaigns, Sr. Retail Marketing Coordinator, and Retail Marketing Project Manager. As Marketing Manager, Skavdal managed a $6 million budget and collaborated with agencies for creative, media, strategy, and experiential partnerships. Allison successfully increased foot traffic at flagship stores through targeted mobile ads, social tactics, and local events. Skavdal also developed marketing strategies for the outlet retail sector, resulting in a 20% increase in sales year-on-year and exceeded goals for new store grand openings.

Prior to The North Face, Skavdal worked at GHD as the Marketing & Communications Coordinator for the Americas from 2012 to 2014. In this role, they supported national and international marketing efforts, executed various marketing campaigns, and developed a content marketing strategy. Additionally, they served as a Project Management Coordinator, handling 40+ projects worth $5 million in revenue. Skavdal facilitated coordination between clients, contractors, and consultant teams to ensure timely project execution.

Skavdal's early work experience includes roles at Winzler & Kelly. From 2008 to 2010, they worked as a Financial Analyst, analyzing project financial performance and improving invoicing practices. Allison also served as an Assistant Financial Analyst from September 2008 to December 2009, reducing aged accounts receivable and increasing available cash. Prior to that, Skavdal worked as an Administrative Office Manager from 2007 to 2008, leading office growth, staff expansion, and implementing company-wide policies.

Overall, Allison Skavdal has a successful track record in marketing and project management, with a focus on brand strategy, growth, and execution.

Allison Skavdal completed their Bachelor of Arts degree in International Relations at the University of California, Davis. The exact start and end year for this degree are not specified. Following their undergraduate studies, they pursued a Master of Business Administration (MBA) degree with a focus on Marketing at the University of California, Berkeley, Haas School of Business. This degree was obtained from 2011 to 2014.