Olympic Supply Company, also known as OSCO, is a family-owned, fourth-generation wholesale distributor of bicycles, parts, accessories, and handcrafted wheels. Founded in 1948 and headquartered in Milwaukee, Wisconsin, the company has built a strong reputation in the cycling industry over its 75+ year history. OSCO serves independent bicycle dealers across the United States, offering a catalog of more than 13,000 SKUs. 

The company is recognized as the largest REID Cycle distributor in North America and is known for its commitment to personalized service, deep inventory, and long-standing industry partnerships. In recent years, OSCO has modernized its operations by launching an online catalog and ordering platform at osco.bike, allowing registered dealers easier access to their product lineup. Olympic Supply continues to focus on efficient distribution, customer service, and maintaining strong relationships with bike shops throughout the country.

With a small but dedicated team, OSCO has earned multiple “Supplier of the Year” awards at CABDA Midwest and is celebrated for its reliability, heritage, and deep understanding of the needs of bicycle retailers.

Olympic Supply Company

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Olympic Supply Company

Org chart

Teams

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