Lise M.

Lise M. has an extensive work experience in marketing and communications. Lise began their career in 1998 as Manager, Strategic Marketing at RBC Royal Bank, where they were responsible for competitive analysis, market analysis, and competitive positioning. Lise also collaborated with regional headquarters in Europe, Asia, and Latin America to execute country, segment, and product-specific marketing campaigns. In 1999, they were invited to teach an Introduction to Marketing course in the MBA program at York University's Schulich School of Business.

In 2003, Lise M. moved to Loblaw Brands as Manager, Product Development. Lise was a core member of a cross-functional team that researched, planned, developed, and launched consumer products. In 2005, they worked part-time in marketing consulting while on maternity leave. From 2008 to 2010, they were Director Strategy at Redbird Communications and then Chief Marketing Officer at Wifarer Inc. from 2010 to 2016.

In 2016, Lise M. took a sabbatical and then in 2019, they became Head of Marketing and Communications at Olyns Recycling. At Olyns, they were responsible for developing the brand identity and voice, crafting marketing and communications strategy for site partners, brands, and consumers, and overseeing public relations. Lise also developed marketing assets and content strategy for digital channels, including the website and social media.

Lise M. has completed a Bachelor of Science (B.Sc. Hons. 4 Year) from the University of Toronto - University of Trinity College, a Master of Business Administration - MBA from the Schulich School of Business - York University, and an Executive Education program in marketing from Harvard Business School.