Oman Refreshment Company
Youssef Ezzikhe is the Chief Executive Officer of Oman Refreshment Company (SAOG) since September 2010, leading a prominent player in the consumer packaged goods industry with a long-term bottling franchise agreement with PepsiCo. Prior to this role, Youssef served as General Manager for CCMC - Qahtani Group from September 2007 to September 2010, after a tenure as Director of Sales and Marketing at Pepsi Cola - Saudi Arabia from January 2005 to September 2007. Youssef began a career at The Coca-Cola Company, working from February 1995 to December 2004 in various franchise management roles. The initial experience included a position as Sales Unit Manager at Procter & Gamble from February 1994 to February 1995, managing a significant customer base. Youssef holds an Executive MBA in Management from Al Akhawayn University and a Bachelor's degree in Marketing from Groupe ISCAE.
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Oman Refreshment Company
Oman Refreshment Company SAOG is an Oman-based company, which is engaged in the business of filling and distribution of soft drinks, water, juices and trading in consumer packaged goods. The Company holds the franchise rights to fill and distribute PepsiCo range of soft drinks and Aquafina water, as well as trading in non-carbonated beverages and Frito Lays range of snacks throughout the Sultanate of Oman. Further, it also produces and distributes juices under its own brand Top Fruit. The Company is organized into two business segments: canning, bottling and distribution of soft drinks and trading in related products, and the production and distribution of potato chips in the Sultanate of Oman. The Company has purpose fit production & bottling plant and central warehousing facilities in Al Ghubrah, Muscat and ten depots situated at Al Wafi, Ibri, Nizwa, Saham, Salalah, Bukha, Buraimi, Musannah, Liwa and Mudhaibi.