Marcelo Leopoldino

Marcelo Leopoldino is a Product Manager at Omdena. Prior to joining Omdena, Marcelo worked as SEO & Growth Manager at TrekkSoft from October 2016 to August 2018. As SEO and Growth lead in a SaaS startup, Marcelo worked closely with the content team to develop inbound marketing strategies, managing digital projects, experiments and web platforms.

Before joining TrekkSoft, Marcelo worked as SEO Coordinator & Data Strategist at Mirum Agency from October 2011 to September 2016. As analyst and later on as coordinator, Marcelo worked closely in SEO and digital strategies for global brands like Ford and Johnson & Johnson. During their time at Mirum Agency, Marcelo had the opportunity to lead a high-level SEO and link building team with clients leading competitive markets like commercial airlines, retail, telecommunications, automotive, and banking.

As coordinator of the SEO team, Marcelo was responsible for managing clients, hiring, keeping the team engaged, creating processes, finding opportunities of automation, and being on the forefront of the SEO discussions and industry trends. Marcelo also expanded the team capabilities to include "Search Insights" as part of services where historical and fresh search data was analyzed to help understand costumer trends, brand awareness, sazonalities and much more. After analyzed, the data was presented visually with a list of insights and included in deliverables across the agency.

After becoming the "go-to person" for