Valicia B.

Valicia B. is an accomplished professional with extensive experience in brand reputation and content strategy across various prominent companies. Currently serving as VP/Director of Brand Reputation and Social at OneMain Financial, Valicia has held significant roles including Global Director of Content Strategy - Team Sports at Under Armour and Sr. Director of Integrated Media Planning at OMD USA. Prior experience also includes Director of Content at Publicis Media and Associate Media Director as well as Media Supervisor at Cramer-Krasselt. Valicia holds a Master’s degree in Advertising Management from Syracuse University and a Bachelor’s degree in Communications from Saint Augustine’s University.