Archana Iyer

Archana Iyer is a seasoned professional in influencer marketing and content partnerships, currently leading creator communication for Bacardi brands in various European countries at Only Much Louder since August 2022. In addition to this role, Archana serves as a member of the Board of Advisors and consultant for Pacific Film Foundation, where responsibilities include fundraising campaigns and documentary distribution. As a managing partner at NPO.Agency, Archana also offers marketing consultancy at Amaze Heads while previously holding the position of Account Director at Havas, managing strategies and business development for prominent brands like Ovaltine and Heineken. Earlier experience includes roles as Influencer Marketing Manager at QYOU Media Inc. and India Community Manager at TikTok, alongside editorial positions at WeddingSutra.com and Times Internet. Archana holds a Bachelor’s degree in Mass Communication/Media Studies from Mumbai University.