Anna-Carina Maerz

Anna-Carina Maerz is a seasoned digital leader with extensive experience in customer-centric commerce and digital transformation. Currently serving as a Senior Leader and Digital Advisor at Anna-Carina Maerz I Digital Leader, Anna-Carina focuses on developing scalable sales strategies that integrate strategic foresight with operational excellence. Roles include membership in the Advisor & Expert Network at OMMAX and as an Interims Manager and Freelancer at Digital Emergence, emphasizing holistic customer centricity and agile project management. As an Advisory Board Member for Épique Raw Pâtisserie, Anna-Carina provides strategic guidance on premium brand development and digital growth. Previous positions include Senior Director of E-Commerce at Betty Barclay Group, where Anna-Carina managed the online division's P&L, and Head of Customer Experience at Mytheresa, focusing on global customer insights and transactional communication. Educational background includes a Diplom Betriebswirtin degree in Economics and International Marketing Management from the University of Applied Sciences Augsburg.