Elmer Sonco

Elmer Sonco is a seasoned media professional with extensive experience in advertising and media direction. Currently serving as the VP Media Director at Omni Advertising since January 2025, Elmer manages campaigns for clients including SoCal Honda Dealer. Prior to this role, Elmer worked at RPA from November 2008 to December 2024, where responsibilities included Associate Media Director with notable clients such as American Honda and La-Z-Boy Furniture Galleries, as well as various positions ranging from Local Media Supervisor to Local Media Intern. Earlier career experience includes serving as Executive Team Leader - Hard Lines at Target from June 2007 to November 2008. Elmer holds a BS in Business Administration with a concentration in Marketing from California State University-Long Beach and furthered education at UCLA Extension and McCormack Media in digital media buying and selling.