Lindsay Eichten

Lindsay Eichten is a seasoned professional with extensive experience in loyalty and customer engagement across various industries. Currently serving as the Sr. Director of Loyalty and Customer Engagement at Omni Hotels & Resorts since July 2023, Lindsay previously held roles at TGI Fridays, where responsibilities included CRM, loyalty, and media management from August 2021 to July 2023. Prior experience includes a Sr. Director and Relationship Manager position at Epsilon, Director of CRM and Loyalty at Sally Beauty, and Loyalty Senior Strategy and Integration Manager at JCPenney, where significant accomplishments included managing a loyalty program for over 45 million customers. Lindsay's career began at Cinemark USA as a Marketing Coordinator for Revenue Generating Programs. Educational qualifications include a Master of Science with concentrations in Finance and Marketing, and a Bachelor of Arts in Economics and Finance, both from The University of Texas at Dallas.