Barry is a senior omni-channel and digital executive with a proven track record of leading online growth for tier-one Internet retailers. In his current role as Vice-President and General Manager, E-Commerce at Sears Holdings Corporation, he oversees a $2B online portfolio of hardline and Softline consumer businesses. He is responsible for digital and omni-channel category strategy, online merchandising, assortment intelligence and dynamic pricing, prioritization of website and mobile category experience roadmap, and digital and social marketing strategies. Previously he was Vice-President, Global E-Commerce for Office Depot, a $4B online retailer, where he drove advances in mobile shopping, customer experience, personalization, and e-commerce organizational design. Previously he was Senior Vice-President, Marketing and E-Commerce at Newark Electronics, a division of Premier Farnell.
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