Michael Cati

Global Head of Strategy & Europe Sales at Omni United

Michael is the Global Head of Strategy and Europe Sales for Omni United and oversees global marketing and operations.

Prior to Omni United, Michael has worked with some of the leading companies in the automotive industry such as Rolls Royce, Cooper Tyre and Pirelli where he has held key strategic positions across multiple continents. He has a proven track record in start-ups, M&A and company turnarounds and has a strong ability to work within international cross-cultural organisations & cross-border complexities and generating innovative solutions that are relevant to the market.

He was born in Trieste, Italy and graduated from Swansea University, UK with a Bachelor’s Degree in Business Studies. Having worked in various countries in Europe, Asia and North America, Michael speaks fluent Italian, English, French, Spanish, and a little Chinese.


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Omni United

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Omni United is a Singapore based tire designer, manufacturer and distributor. Founded by GS Sareen in 2003 it owns the Radar brand and distributes many others.


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