Niyati Srivastava

Niyati Srivastava currently serves as Managing Director of Business and Tech Consulting Services at Credera, a position held since April 2023, focusing on the Omnicom Precision Marketing Group. Prior to this, Niyati was Practice Lead for UK&CE Digital Services at Capgemini, overseeing P&L for Digital Content and Marketing Services across the UK and Continental Europe from July 2020 to April 2023. Niyati's extensive experience includes roles such as Strategy & Transformation Services Lead at Cognizant Consulting, Head of Media Strategy at the Indian Premier League, and Manager of Marketing Insights at Dr. Reddy's Laboratories, among others. Niyati's educational background includes an MBA from the Indian School of Business and executive education from London Business School, complemented by a Bachelor of Engineering degree.