Juuso Siikaniva

Juuso Siikaniva is a seasoned professional in data-driven marketing, currently serving as Group Director of Programmatic & Data at Omnicom Media Group since May 2016, overseeing the growth and effectiveness of programmatic media buying and audience data services. In addition to this role, Juuso has been an Advisor at Mutsimedia since January 2018 and the Founder and Board Member of Wonderus Oy since April 2013, focusing on innovative media solutions. Juuso's previous experience includes serving as Development Director at Ainoa Resolution, where responsibilities included product and business development in areas such as programmatic trading and data management, as well as positions at Omnicom Media Group and Management Events, where significant contributions to digital marketing and marketing strategy were made. Juuso holds a Master’s degree in Marketing from the University of Tampere, complemented by studies at the University of Groningen.