Michael Roca

Michael Roca serves as the Executive Director of the Cross-Cultural Center of Excellence at Omnicom Media Group, a position held since January 2022. Roca's previous roles include Managing Director and Global Director of Multicultural at PHD, where tenure spanned from July 2019 to January 2022, and Director of Total Market Strategy at Hearts & Science, contributing significantly to multicultural marketing efforts for Procter & Gamble. Additional experience encompasses leadership positions in media strategy for notable clients such as Ford Motor Company at Zubi Advertising Services and Celebrity Cruises at Royal Caribbean Cruises, Ltd. Roca began a career in media planning and buying with early roles at FCB New York and MediaVest. Education includes a B.S. in Communications/Business from St. John's University, an MBA in Marketing from Nova Southeastern University, and participation in the Executive Certificate Program in Leading Strategic Growth at Columbia Business School.