Samuel Casey

Samuel Casey is an experienced media professional currently serving as the Group Media Implementation Director at Omnicom Media Group since March 2023, following a role as Activation Director. Prior to this, Samuel held the position of Digital Director at PHD from September 2021 to February 2023, and served as Director of Digital Performance at OMD EMEA from April 2019 to August 2021, managing global performance for Daimler and leading programmatic media buying for various high-profile clients. Earlier roles included Senior Programmatic Trader and Programmatic Trader at Omnicom Media Group and PHD in Sydney, where Samuel oversaw substantial advertising budgets and collaborated with clients on strategic media plans. Samuel began a professional journey in digital marketing as Digital Account Manager at MEDIATA and completed an internship at McCann Health Australia. Educational qualifications include a BA/BCom in Psychology and Management from The University of Auckland and an International Baccalaureate Diploma from Kristin School.