Vernon Fernandes

Vernon Fernandes is a CRM Manager at OMX Digital since December 2023, focusing on customer retention and engagement strategies while analyzing data to enhance personalized marketing efforts. Previously, as the Customer Relationship Management Lead at Ounass from November 2020 to December 2023, Vernon defined and evaluated growth initiatives that resulted in a 75% increase in customer retention and a 60% rise in reactivation rates. Earlier roles include CRM Analyst at Samsung Electronics, where email marketing efforts were enhanced across multiple regions, and Jr. Technical Success Manager at Facelift bbt, responsible for maintaining customer success in a SaaS environment. Vernon began a career in software development at Schlumberger, specializing in front-end interface design for an ERP system. Vernon holds a Master of Technology in Data Science from Heriot-Watt University and a Bachelor's degree in Computer Science from the Birla Institute Of Technology and Science, Pilani Dubai.