On Deck Concepts
Bruce Hvidsten is an experienced financial executive currently serving as Chief Financial Officer at On Deck Concepts since September 2016. Prior to this role, Hvidsten held various leadership positions, including Sr. Director of Finance and Real Estate and Controller at Studio Movie Grill, Chief Financial Officer at Sun Holdings, and Sr. Director of Finance at Romano's Macaroni Grill. Hvidsten's extensive background in finance includes roles at Brinker International, Chili's, Sfuzzi Inc, and La Madeleine, showcasing a comprehensive expertise in financial management, planning, and analysis. Hvidsten earned a Bachelor of Science degree in Accounting and Management from the University of North Dakota.
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On Deck Concepts
On Deck Concepts is a rapidly expanding Dallas-Fort Worth based restaurant group determined to make dining out more than just eating a meal. Each of our concepts were created to provide a uniquely compelling experience that encourages guests to stay a while and come back for more. On Deck Concepts’ story began in 2002 when North Texas restaurateur Brent Tipps founded BoomerJack’s, a counter-service restaurant specializing in flavorful chicken wings. After several years of success with five locations in the DFW Metroplex, Tipps evolved the concept to include an expanded menu, full-service bar, relaxing patio and wall-to-wall TV’s – everything you want in a sports bar & grill that now has 14 DFW locations. While most known for BoomerJack’s Grill & Bar, On Deck Concepts has stayed ahead of the game when it comes to innovation and restaurant trends. In 2015 we revived the traditional concept of a Texas ice house in DFW’s mid-cities with Bedford Ice House, an open-air hangout where locals can grab a cold drink, eat and enjoy live music every day. In 2019 On Deck Concepts made waves by introducing Sidecar Social, a 20,000 sq. ft. social lounge located in Addison, TX. The innovative concept takes going out to the next level by bringing together craft beer & cocktails, scratch-made plates, live entertainment, an enormous patio, wall-to-wall TVs, oversized classic gaming activities, private karaoke rooms and more!