Felicia Berto

CRM Marketing Lead at On

Felicia Berto is an accomplished marketing professional with a strong background in CRM and digital marketing. Currently serving as CRM Marketing Lead at On since October 2020, Felicia has previously held roles such as CRM Marketing Manager and Email Marketing Manager. Prior experience includes working at HUGO BOSS as a Junior CRM Campaign Manager, where responsibilities involved managing product push campaigns and coordinating marketing efforts. Felicia's career also includes roles such as Marketing Consultant at Dominio de Tares and Marketing Research Intern at Amer Sports Corporation. Educational qualifications include multiple master's degrees in business studies from institutions across Europe, as well as a bachelor’s degree in Business Administration and Business/Managerial Economics.

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