Fiorella Palacios

Fiorella Palacios is an experienced professional with extensive expertise in marketing, growth strategy, and management within leading global organizations. Currently serving as the General Manager for the Latin America and Caribbean region at On, Palacios has held significant roles at Amazon, including Head of Growth and Demand for Amazon Devices, Head of Strategic Partnerships for Amazon Corporate Business Development, and Head of Marketing for the Hardlines category. Prior experience also includes positions as Global Manager for Loyalty, CRM, and Digital Experiences at Starbucks and Sr. Brand Manager for the Latin America and Caribbean region at Nike. Additionally, Palacios served as Chief Marketing Officer for Romex at Corporación Grupo Romero. Educational background includes degrees from FH Münster and Pontificia Universidad Católica del Perú.