Melanie Giblin

Melanie Giblin has extensive work experience in performance marketing and paid media management. Melanie currently holds the position of Performance Marketing Lead at On the Beach since April 2022. Prior to that, they worked as a Paid Media Manager at JD Sports Fashion plc from November 2019 to April 2022, where they led the paid media strategy for the JD UK fascia across various channels and managed multi-million pound budgets. Before that, they were a Paid Media Manager at LullaBellz from August 2018 to November 2019, where they handled paid media channels and executed campaigns in line with budgets and KPIs. Melanie also worked at ao.com from 2013 to 2018, holding various roles such as Senior Media Executive, Senior Display Executive, and PPC Executive, where they planned and coordinated campaigns across different acquisition and media channels, managed display campaigns, and handled large budgets for Bing and Google Search campaigns.

Melanie Giblin obtained their Bachelor of Science (B.Sc.) degree in International Fashion Marketing from The Manchester Metropolitan University, where they studied from 2009 to 2013. Prior to that, they attended Canon Slade School from 2001 to 2008, but no specific degree or field of study information is provided for that period. Melanie Giblin has also obtained additional certifications including the Google Advanced Search certificate from Google Adwords in January 2014, the Google Advertising Fundamentals certificate from Google Adwords in December 2013, and the Bing Ads Accredited Professional Certificate from Bing Ads in October 2013.