Melanie Giblin

Melanie Giblin has a strong background in performance marketing and paid media management. Melanie currently holds the role of Performance Marketing Lead at On the Beach since April 2022. Prior to this, they worked as a Paid Media Manager at JD Sports Fashion plc from November 2019 to April 2022, where they led the paid media strategy for the JD UK fascia across various channels and managed multi-million pound budgets. Before that, they were a Paid Media Manager at LullaBellz from August 2018 to November 2019, overseeing paid media channels and executing campaigns in line with budgets and KPIs. Melanie also has experience as a Senior Media Executive, Senior Display Executive, and PPC Executive at ao.com from 2013 to 2018, managing campaigns across different acquisition and media channels and optimizing display and search campaigns.

Melanie Giblin obtained a Bachelor of Science (B.Sc.) degree in International Fashion Marketing from The Manchester Metropolitan University, where they studied from 2009 to 2013. Prior to that, they attended Canon Slade School from 2001 to 2008, but the details of their degree and field of study were not provided. Melanie also has additional certifications in Google Advanced Search and Google Advertising Fundamentals obtained in 2014 and 2013 respectively, as well as a Bing Ads Accredited Professional Certificate obtained in 2013.