Aura Hita Losa

Aura Hita Losa currently serves as Lead Conversational AI at On, a position held since April 2023. Previously, Aura held multiple roles at EVO CREATIONS from January 2018 to April 2023, culminating as Customer Experience Innovations Officer, where notable achievements included leading Conversational AI initiatives and maintaining a 95 NPS and a 9.6% default fallback ratio for various industries including retail and health & fitness. Prior experience includes positions such as CX Product Manager at The M&Y Group and Product Owner at WEB International English, emphasizing expertise in user experience and product management. Aura's educational background includes a Licentiate degree in Business Administration and Management from Universitat Autònoma de Barcelona, completed in 2014.