• On

Caitlin Roller

Head Of Ecommerce

Caitlin Roller currently serves as the Head of Ecommerce at On, a position held since September 2025. Prior to this, Caitlin was the Director of Digital at Timberland from October 2023 to September 2025. Caitlin's extensive experience includes a role as Head of Global Brand Marketing at Columbia Sportswear Company from January 2019 to October 2023, where key contributions included leading global brand strategy and executing omni-channel marketing plans. Previous positions also include Director of Marketing and Communications at Free Country, Brand Manager at SWAROVSKI, and various roles at Bratskeir & Company, bde&co., Cashman & Associates, and MilkBoy Communications. Caitlin holds a Bachelor of Arts in Communication from Clemson University.

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