Dana Müller

Dana Müller serves as the Global Head of Strategic Initiatives and Franchise Management at On, where responsibilities include driving the long-term strategy for significant footwear franchises and overseeing digital marketing campaigns. With a background in various roles at On, such as Global Senior Franchise Lead, DTC Program & Campaign Lead, and Digital Campaign Lead, Dana has demonstrated expertise in product lifecycle management, market strategy development, and brand marketing. Prior experience includes positions as a Graduate Research Assistant at ZHAW, Junior Consultant at Swiss International Business Bootcamp, and an internship in HR and Administration at Migros in Hong Kong. Dana holds a Bachelor of Business Administration in International Management from ZHAW and has completed an exchange program at Toulouse Business School in Barcelona.