Dena de Rooy

Dena de Rooy currently serves as the Lead - Talent Business Partner at On since September 2024, bringing extensive experience in human resources from Booking.com, where a notable tenure spanned over 14 years. At Booking.com, Dena held multiple roles including HR Business Partner for UX, Tech, Product & Data, and Senior HR Specialist, focusing on supporting leadership and driving people initiatives while enhancing employee experience through process optimization. Earlier career highlights include serving as a Study Counselor at Hogeschool Inholland, guiding students in their academic choices, and as an Events and Communication Coordinator at Jaeger-LeCoultre. Dena holds a Bachelor of Business Administration in Leisure Management from Inholland University and a degree in European Business Administration from Metropolia University of Applied Sciences.