Feliciano Robayna

Feliciano Robayna is a seasoned sports marketing professional with extensive experience in athlete management and brand strategy across various leading companies. Currently serving as the Head of Athlete Management for On since April 2017, Feliciano is responsible for executing the global sports marketing strategy in tennis and managing a roster of prominent tennis players. Previously, Feliciano held roles such as Director of Sports Marketing at Philipp Plein and EMEA Sports Marketing Manager at Skullcandy Inc., where significant partnerships and innovative marketing initiatives were developed. Feliciano's background also includes global social media marketing for adidas Football, work on the 2010 FIFA World Cup at 180 Amsterdam, and various roles in advertising firms like Wieden + Kennedy and M&C Saatchi. Feliciano holds a Master of Arts in Integrated Marketing Communications and a Bachelor of Arts in Communication and Media Studies from the University of Westminster.