Scherezade Borges

Scherezade Borges is a CRM Marketing Manager at On since August 2025, with prior experience as a Lifecycle Marketing Manager at Leapwork and a Team Lead - Global Lifecycle Marketing at Adyen, where significant contributions included establishing a global lifecycle marketing function and driving pipeline growth through data-driven programs. Borges' background also encompasses a role at Appway, leading global campaigns and enhancing marketing processes. Previous positions include digital marketing roles at YL CONSULTING Inc. and Pixel Oats, emphasizing content creation and event management. Educational achievements include an MSc in International Management, Marketing from the University of Applied Sciences and Arts Northwestern Switzerland FHNW, complemented by a Bachelor's degree in Liberal Arts and Sciences from Universidad Metropolitana.