Öykü Peksel

Marketing Manager & Competence Lead, Usage Growth at Klarna

Öykü Peksel has a diverse work experience spanning various roles and companies. Öykü currently works at Klarna as a Marketing Manager & Competence Lead, specializing in Usage Growth. Öykü joined Klarna in July 2021 as a Marketing Manager & Competence Lead, CRM Media Global. Prior to Klarna, Öykü worked at Fluido as a Team Lead and Business Consultant/Project Manager from March 2020 to July 2021. Before that, they held positions at Volvo Cars as a Global Product Owner Social Studio and Marketing Automation Manager (Global) from December 2018 to March 2020. From October 2016 to November 2018, Öykü worked at Kindred Group plc as a Marketing Communications (Lifecycle) Team Lead (Global) and CRM (Loyalty) Strategy Manager (Global). Öykü also gained experience at Betsson Group as a CRM Team Lead and Marketing Coordinator from August 2013 to February 2016. Additionally, Öykü has worked at Glorious Games Group AB (prev. Stardoll AB) as a Local Sales and Support employee and at Ogilvy as a Public Relations Intern. Overall, Öykü has a strong background in marketing, CRM, and project management across multiple industries.

Öykü Peksel completed their Master's degree in Media and Communication from Stockholm University between 2010 and 2012. Prior to that, they earned their Bachelor of Arts (B.A.) in Sociology from Marmara University, where they studied from 2005 to 2010.

In addition to their academic qualifications, Öykü Peksel has obtained several certifications in the field of marketing. Öykü became a Braze Certified Marketer in February 2023, completed the Marketing Academy: Brand Building course offered by Klarna in November 2021, and received certifications as a Salesforce Certified Marketing Cloud Email Specialist and Salesforce Certified Administrator (SCA) in June 2020 and May 2020, respectively.

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Timeline

  • Marketing Manager & Competence Lead, Usage Growth

    February, 2023 - present

  • Marketing Manager & Competence Lead, CRM Media Global

    July, 2021

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