Soyoung Bae

SOYOUNG BAE is a seasoned marketing professional with a diverse background in brand and retail marketing. Currently serving as a Brand Marketing Specialist at On since June 2025, SOYOUNG previously honed skills as a Retail Marketing Specialist at Trek Bicycle and as a Marketing Manager at Mind Ground, where there was a focus on executing business strategies to promote mindfulness culture. Earlier experience includes launching retail stores and E-commerce channels at 6IXTY8IGHT, designing comprehensive marketing strategies at American Apparel, and supporting event planning and content creation at BESLOW. SOYOUNG holds a Bachelor’s degree in English Literature and Business Administration from Dong-A University.