Stella Cederqvist

Stella Cederqvist is an accomplished sales leader with extensive experience in the sporting goods and technology sectors. Currently serving as Head of Sales Nordics at On, Stella previously held the same title at Btwentyfour, focusing on data-sharing solutions for brands and retailers. At PUMA Group, Stella successfully managed operations in a declining market as Country Manager for Sweden, achieving significant market share growth and building high-performing sales teams. Prior experience at adidas includes various leadership roles, such as Director of Sales Development and Digital Sales Solutions for Latin America, where Stella drove strategy to enhance efficiency and profitability. Stella holds an MBA in Marketing and International Business from EGADE Business School and a BASc in International Business from ESB Business School, along with prior internship experience in sourcing operations and finance.