Hansen Lieu

Hansen Lieu has a diverse work experience in product marketing and management roles. Their most recent position is as the Director of Product Marketing at ON24, starting in August 2022. Prior to this, they worked as the Director of Product Marketing at Convex from November 2021 to July 2022. Before that, they held the role of Senior Director of Product Marketing at ZineOne, Inc. from February 2021 to July 2021.

From 2019 to 2021, Hansen Lieu worked at Sitecore as a Product Marketing Lead. In this role, they developed and drove the Go-To-Market (GTM) strategies and messaging for Sitecore Experience Commerce. Hansen also refined and orchestrated the go-to-market plan in collaboration with sales leadership and field marketing.

From 2016 to 2019, Hansen Lieu served as a Senior Director of Product Marketing at SAP Customer Experience. Hansen contributed to the business growth of the Commerce Cloud product line through integrated marketing campaigns, global customer events, thought leadership, and product launches. During their tenure, they drove and developed integrated global campaigns that resulted in 25% of the marketing-generated pipelines.

From 2015 to 2016, Hansen Lieu worked as the Director of Solution Marketing at SAP Hybris. Hansen was responsible for developing global go-to-market strategies for the Commerce product line and managing the SAP Hybris Summit, an event that attracted 2.5K attendees and generated a significant percentage of the marketing pipeline.

Prior to their role at SAP Hybris, Hansen Lieu held various positions at SAP from 2006 to 2015. Hansen served as the Director and Senior Manager of Solution Marketing, driving go-to-market strategies and marketing tactics for CRM customer service solutions and mobile applications and platform. During their tenure, they built and nurtured a community of thought-leaders, influencers, and practitioners on the topic of social media and customer service, attracting over 12K visitors per month and generating 4K leads per year. Hansen also played a key role in developing a long-term mobile strategy that became the foundation of the product roadmap.

Hansen Lieu's earlier experience includes a role as Group Manager of Product Management at Oracle from 2000 to 2006. In this position, they managed mobile applications and platforms with a focus on CRM Sales application and the Life Science and Medical Devices industries. Hansen collaborated with customers and partners to drive product enhancements and supported sales teams as a product expert.

Overall, Hansen Lieu's work experience demonstrates their expertise in product marketing, go-to-market strategies, integrated global campaigns, and event management.

Hansen Lieu holds a Bachelor of Science (BS) degree in Industrial Engineering and Operations Research from UC Berkeley College of Engineering. Moreover, Lieu completed an MBA with a focus on Business and Marketing at the Haas School of Business, University of California, Berkeley. Additionally, Lieu obtained the certification in Artificial Intelligence Foundations: Machine Learning from LinkedIn in November 2019.