Xenia Escalante

Xenia Escalante has a strong background in marketing operations, with extensive experience in various leadership roles. Xenia is currently working as the Senior Director of Global Marketing Operations at ON24. Prior to this, they co-owned Maverick's Crepe Cafe. Xenia also held positions as the Director of Marketing Operations at Cohesity, Anaplan, and Castlight Health, where they were responsible for developing and implementing marketing strategies. Before that, they served as Director of Marketing Operations and Analytics at RingCentral. Their earlier experience includes roles as a Demand Generation & Marketing Operations Strategist - Consultant at The Pedowitz Group, Programs Manager - Demand Generation and Marketing Operations at Actuate, Marketing Operations Manager at Innotas, and Marketing Manager at Financial Navigator, Inc. Throughout their career, Xenia has demonstrated expertise in market segmentation, campaign planning, lead generation, and customer acquisition.

Xenia Escalante completed their Bachelor of Fine Arts (BFA) degree in Advertising from the Academy of Art University, starting in 1998 and finishing in 2003. In 2010, they pursued further education in Sport Psychology at John F. Kennedy University, completing their studies in 2012. In addition to their formal education, Xenia also obtained several certifications. In June 2010, they earned an Internet Marketing Master Certification from the University of San Francisco. Later, in May 2011, they obtained a certification in Marketo Lead Management Essentials. Finally, in April 2017, Xenia obtained a Marketo Certified Expert certification from Marketo University.