Karolina Svensson

Karolina Svensson is an experienced marketing professional with expertise in marketing automation and retention strategies. Currently serving as the Marketing Automation Manager at group.one since April 2022, Karolina focuses on nurturing customer relationships to enhance engagement and retention. Prior to this role, Karolina held the position of Retention Marketing Manager at group.one, where responsibility included the development and execution of retention marketing strategies. Karolina's extensive background includes over 14 years at Zmarta Group as the CRM Manager, overseeing communication strategies to drive engagement and sales, along with experience in various marketing roles within the organization. Earlier career experiences at Resurs Bank and Yves Rocher further contributed to a robust foundation in marketing and customer relationship management. Karolina holds a Bachelor of Science in International Business from Kristianstad University and attended the University of Westminster for further education.