Kali Keegan

Senior Social Media Coordinator at One Firefly

Kali K. has a diverse work experience spanning different industries and roles. They started their career as a Bank Teller at Croghan Colonial Bank in 2016, where they assisted customers with various banking transactions and achieved sales targets. In 2017, Kali moved on to work as a Clerical Assistant at the Center for Faculty Excellence at BGSU, where they provided information to students and staff and helped enhance collaboration among team members.

In 2018, Kali had two roles simultaneously. They worked as an Intern at Walmart, where they gained experience in operations management and used technology systems for department and inventory management. Additionally, Kali worked as a Social Media Assistant at Bowling Green State University, where they managed the university's social media platforms and created branded content for campaigns.

Following this, Kali joined Bravo Wellness in 2019 as an Email Marketing Specialist. In this role, they developed content for client communications, implemented updated email procedures for data analysis, and created marketing strategies for clients. In 2020, Kali transitioned to the role of Digital Communications Journey Specialist at Bravo Wellness, where they worked on maximizing marketing efforts and developing campaigns.

Currently, Kali is working as a Social Media Coordinator at One Firefly, where they execute social media strategies, set up and optimize company pages on various platforms, and expand community and influencer outreach efforts.

Kali K. started their education at Terra State Community College in 2013, where they did not obtain a degree and did not specialize in any particular field of study. Then, they attended Bowling Green State University from 2015 to 2019, earning a Bachelor of Science (BS) degree in Marketing.

In terms of additional certifications, Kali obtained various credentials related to digital marketing and analytics. In 2018, they completed the "Google Analytics for Beginners" and "Advanced Google Analytics" courses offered by Google Analytics for Business. In 2021, they obtained an SEO Certification from HubSpot Academy. In 2022, they achieved multiple certifications including "Digital Marketing," "Inbound Marketing," "Digital Advertising," and "Social Media Marketing" from HubSpot Academy. Additionally, they obtained the "Meta Certified Digital Marketing Associate" certification from Meta and the "LinkedIn Marketing Solutions Fundamentals" certification from LinkedIn in 2022 and 2023 respectively.

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