Alan Kawesa

Alan Kawesa is a User Acquisition Manager at OneFootball since October 2022, focusing on cross-functional projects to enhance user quality and retention. Previously, Kawesa served as a Senior Media Buyer at Access Leo Burnett and a Digital Media Manager at Bean Interactive Limited, emphasizing programmatic media buying and digital strategy. Prior experience includes being a User Acquisition Manager at Kava Africa, where responsibilities involved managing customer acquisition costs (CAC), return on advertising spend (ROAS), user retention, and lifetime value (LTV) of a financial app, alongside media buying and data analysis. Kawesa began their career as a Digital Account Manager at Tuskys Official, where responsibilities included data presentation, strategy formulation, and sustainable digital campaigns. Educational credentials include marketing certificates from Google and Google Analytics obtained in 2017.