Alba Xia is an experienced Social Media Strategist at OnePlus, specializing in content development for platforms such as Twitter, Instagram, TikTok, and YouTube, with a notable achievement of producing viral TikTok content that garnered 60 million organic views and led to a significant follower increase. Alba holds a Master's degree in Integrated Marketing Communications from Northwestern University and has previously worked as a Graduate Student Consultant for Under Armour, where a strategic roadmap was devised for personalized direct-to-consumer experiences. Earlier experience includes managing live-streaming e-commerce initiatives for Xilai Culture Limited Co. and serving as New Media Editor and Event Planner for Dealmoon, orchestrating high-attendance events across multiple cities, in addition to monitoring and mentoring in the photography department at Babson College.