Martina Guizzardi

Martina Guizzardi is a highly experienced professional specializing in CRM and loyalty strategies, currently serving as the Senior CRM & Loyalty Lead at Oner Active since February 2024, where key achievements include building a CRM team and achieving a +170% YoY increase in CRM-driven revenue. Previously, Martina held positions such as CRM Lead at Marionnaud and CRM Manager at EssilorLuxottica, where initiatives led to significant improvements in customer engagement and sales growth. Additionally, various roles as a course instructor, guest lecturer, and advisory board member highlight a commitment to knowledge sharing in CRM and digital marketing. Educational credentials include an MBA from the Università di Bologna and guest speaking roles at prestigious institutions, complemented by extensive experience with various CRM software and platforms.