Onitsuka Tiger
Luciana Alvarado is an accomplished merchandising professional with extensive experience in the retail industry. Currently serving as the Merchandising Manager for Performance Running at ASICS Corporation since April 2022, Luciana has previously held pivotal roles including Head of Merchandising North America for Onitsuka Tiger, Director of Merchandising & Product Development at Thuma, and Digital Planning Manager for Ecom Europe at Tory Burch. Additional experience includes positions as Sr Merchandise Manager at Burrow, Omni Merchandise Planner at Macy's, and various roles at Aeropostale and Tory Burch. Education includes a Bachelor of Science in French and Chemistry from Texas A&M University, alongside international schooling in Germany and Peru.
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Onitsuka Tiger
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Onitsuka Tiger creates sports inspired fashion in the pursuit of ultimate comfort and innovative design. The style symbolizes our respect to our heritage and our admiration for refined and contemporary creative styles. Innovative technologies in our products lie where the eyes cannot see. Our full line of products are one of a kind from head to toe. They come to life through craftsmanship that obsesses over quality and detail. We answer the cravings of those who look for a “new luxury” by introducing them to an entirely new value system.