Luciana Alvarado

Head Of Merchandising & Merch Planning, North America at Onitsuka Tiger

Luciana Alvarado is an accomplished merchandising professional with extensive experience in the retail industry. Currently serving as the Merchandising Manager for Performance Running at ASICS Corporation since April 2022, Luciana has previously held pivotal roles including Head of Merchandising North America for Onitsuka Tiger, Director of Merchandising & Product Development at Thuma, and Digital Planning Manager for Ecom Europe at Tory Burch. Additional experience includes positions as Sr Merchandise Manager at Burrow, Omni Merchandise Planner at Macy's, and various roles at Aeropostale and Tory Burch. Education includes a Bachelor of Science in French and Chemistry from Texas A&M University, alongside international schooling in Germany and Peru.

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