Zack O.

Zack O. is an accomplished marketing and e-commerce professional with extensive experience in the sporting goods industry. Currently serving as the Head of Marketing and E-commerce for Greater China at Onitsuka Tiger since December 2019, Zack leads a team of 16, overseeing various facets such as trade marketing, digital and social media, and e-commerce operations. Notably, Zack rebranded Onitsuka Tiger's positioning in the Taiwan market to Sports Luxury, achieving a remarkable 60% increase in net sales from FY2021 to FY2022. Prior to Onitsuka Tiger, Zack worked at adidas from October 2013 to September 2019, where responsibilities included managing footwear development projects and improving supply chain processes. Zack holds an MBA from GLOBIS University and a Bachelor's degree in International Business and Economics from Sophia University, complemented by studies at Newcastle University.