Alba Martinez Alvarez

Alba Martinez Alvarez is a seasoned professional with extensive experience in the retail and e-commerce sectors. Currently serving as the Head of Commercial & E-commerce at Calzedonia Group since July 2012, Alba has held various key positions including Head of Retail Spain for Intimissimi Uomo and Sales Regional Manager for Madrid. In addition to this role, Alba manages a personal fashion franchise as Administradora at Martiherve SL since March 2019. Previous experience includes significant roles at H&M as a Floor Manager and Accounting Controller, where responsibilities encompassed team management, customer service, and administrative tasks. Alba holds a Master's degree in E-Commerce and Digital Marketing from Universitat de Barcelona and an MBA from Universidade da Coruña, complementing a strong academic foundation in business administration and commercial direction.