Ruben de Boer

Ruben de Boer has a diverse work experience in the field of Conversion Rate Optimization (CRO) and online marketing. Ruben is currently working at Online Dialogue as the Lead Conversion Manager, where they are responsible for managing the Conversion Managers team, developing team skills and quality, setting team strategy and goals, and business development. Ruben is also still serving as a Conversion Manager for various clients.

Prior to this, Ruben worked as a CRO Manager at Online Dialogue, where they led CRO projects for multiple clients. Ruben'sresponsibilities included setting strategies for improving organizational culture, setting experimentation goals, leading multidisciplinary teams, advising on CRO tooling, and enhancing the CRO process. Some of the clients they worked with include Vodafone, eBay, RTL, Swiss Sense, and DPG.

Before joining Online Dialogue, Ruben founded Conversion Ideas, a platform dedicated to helping individuals and businesses excel in CRO and experimentation. Ruben'srole as the Owner involved offering online courses, providing free tips, and writing a book on CRO. Ruben also aimed to connect with like-minded people worldwide and inspire others to use their CRO knowledge for positive purposes.

Ruben has also worked as a public speaker, delivering talks on topics such as Experimentation Culture, Change Management, CRO process, and personal optimization. Ruben has spoken at conferences, podcasts, and universities, and can be booked as a speaker through LinkedIn or email.

In the past, Ruben served as the Head of CRO & UX at Sanoma, where they led the central Conversion Optimization & User experience team. Ruben focused on helping Sanoma's important assets improve their online KPIs, establishing a culture of experimentation and validation, and promoting CRO throughout the organization. Ruben also worked as a CRO Specialist and a Knowledge Champion CRO at Sanoma.

Ruben's earlier experiences include working as an Online Marketer (Conversion Specialist) at Amsterdam Marketing, responsible for the conversion optimization of the organization's websites. Ruben also served as a Marketing Manager/Online Marketer at Insights Benelux, where they developed and executed marketing strategies, and as a Partner and Coach at The Natural, where they facilitated workshops and managed business processes.

Ruben de Boer's education history is as follows:

From 2007 to 2010, Ruben de Boer attended the Rotterdam School of Management, Erasmus University, where they obtained an MSc degree in Marketing Management. During the same period, they also pursued another MSc degree in Finance & Investments at the same institution.

In 2009, Ruben de Boer studied for a brief period at Copenhagen Business School, where they completed an exchange program as part of their MSc studies.

Prior to their postgraduate studies, Ruben de Boer earned a BSc degree in Business Administration from the Rotterdam School of Management, Erasmus University. Ruben attended this program from 2003 to 2007.

For their secondary education, Ruben de Boer attended Adelbert College Wassenaar from 1997 to 2003. The specific degree obtained during this period is not provided in the information.

In addition to their formal education, Ruben de Boer has obtained several certifications. In 2018, they completed the Master of Online Persuasion program at Online Dialogue. In 2017, they became a certified optimizer through the CXL Institute. Most recently, Ruben de Boer obtained a professional advisory certification from de Baak in 2021. The exact month of the certifications is not provided.